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about me


Hi there!
I'm Luciano,
digital designer
from Brazil

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about me


Hi there!
I'm Luciano,
digital designer
from Brazil


I’m Luciano Pouzada, designer based in Porto Alegre, Brazil. 

I work at HUGE as Creative Director. I believe that great experiences are some of the most powerful tools to develop effective business strategies. The user experience is not made by one particular team, but by the integration of all specialities walking on the same path. 

I started my career in south of Brazil, working as visual designer at AG2. Then, in 2006 I moved to Rio de Janeiro to work as visual and interaction designer at Globo — one of the largest media company in the world, the largest in Latin America. There, we had an amazon team focused on create experiences for news, sports and entertainment products. 

I moved to Stockholm in 2008 to work at the Fantasy Interactive’s design team. However, after few months, we had to return to Brazil for family reasons. There I had the opportunity to work on projects for Nintendo, Wacom and Porsche. It was a short, but an incredible experience.

After that, I got back to Globo.com to work as experience designer. While at Globo, I was the lead of several strategic projects as their Content Management Platform and their Portal Redesign. 

In 2012, Huge invited me to lead their product and visual design team in Rio de Janeiro. We had the opportunity to

 


work on products for brands like Discovery ChannelEurosport, Google, Nestle, Caixa and Coca-cola, created in partnership with teams from Brooklyn, London and San Francisco.

In 2014, I moved to south of Brazil to start a new project at Grupo RBS  —  one of the largest media companies in Brazil — as User Experience Design Manager, leading the strategy and product design department. The Group has a set of newspapers brands, radio stations and TV channels, reaching millions of people everyday. One of my main roles there was to push our products and businesses to new boundaries, improving our services and guarantying great experience for our audience. 

In 2015, still at RBS, I was also responsible for the Customer Experience department. Mixing database marketing, market intelligence with the user experience culture, our mission was to make sure that the best services and products were being delivered to our lovely customers.

After two years there, in 2016 I got back to HUGE to help our talented team to design great business strategies. I also am responsible to lead our office in Porto Alegre.

Over the last 15 years, I had the opportunity of develop my skills across a broad spectrum of disciplines. My greatest skills and fields of interest are related with research, strategy, product design, interaction and visual design, always aiming to make sure that people needs and expectations are in the center of business decisions. 

I have a BS in Visual Design (Universidade Federal de Pelotas / 2004) and a master Degree in Design (Esdi - escola superior de desenho industrial / 2012)